Reflecting on Public Relations Writing.

  • What can you pick up on now that you didn’t before?

The main things I can pick up on now that I couldn’t do before is having a general understanding and knowledge of what and how to use Public Relations Writing Tools.  For example, I did not know how to write a press release,  a feature story or a letter to the editor. Learning how to write and use these things is very helpful in many PR career options, as well as other options that don’t have to do specifically with PR.

  • What were your early days in the course like?

My early days in the course were sort of hectic. I was not entirely confident in my writing abilities and overthought many things. A lot of this was new to me and I felt sort of lost. Through practice and studying, I feel a lot more confident in my PR writing abilities and would be able to do things a lot faster now.

  • Did you ever feel like you “turned the corner?”

I do feel like I turned the corner around mid-semester. I began to feel comfortable in my abilities to write and following the instructions of the class. As with any class, it can take a few weeks to get the hang of things and figure out the best way to learn that particular subject. I think the best thing I did with myself to feel confident in this class during the semester was always having my stuff done early, so I could revise and make any corrections I need. I also sought advice a couple of times to make sure a project I was working on was headed in the right direction.

  • Can you identify a project in which you take a lot of pride in the outcome?

I took a lot of pride in my feature story. I felt like I had discovered a really news worthy topic that spoke directly to my target audience. I enjoyed writing it because I got passionate about why I was writing. I really enjoyed my story and thought it was well written. I found good sources to back up my story and that was fun too.

  • Can you look back now, be honest with yourself, and see a project where you wish you could/would have given a better effort?

In everything I do, I always give it my all. If I had to pick one that I would like to improve on it would be my PSA. I think it would have been fun to do a few different spots instead of one. I could have had several with different length spots. I had only done one 30 second spot, and it would have been good  practice to do more.

How did you grow  this semester as a public relations writer? Why?

I grew this semester in my writing confidence and my writing abilities. I feel like I now have a general understanding of PR writing and feel like I could produce any of the items that make up PR writing tools for any future tasks I may endure.

Reflection Post: Unit 4.2

 

  1. What were you asked to do?

    During unit 4.2 I was asked to learn about caption writing, another form of Public Relations writing. I was asked to learn about the Five W’s and H that go into a photo caption, and the components of  an effective caption. I was also asked to watch a quick video over the caption.

  2. What can you pick up on now that you couldn’t before?

    Before this unit I never paid much attention to a photo caption, but now I know how to effectively produce and use one. I can now pick up on the fundamentals of photography and the role of photo sequencing  effective visual storytelling and the basics of writing cut-lines for photos

  3. What else would you like to know about this skill set?

    I would like to learn about the history of photo captions and when they became relevant. As usual, I would like to learn about the social media history of this, and how it has evolved.

  4. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

I can see how this would be crucial to strong public relations. Raising interest in a cause to the public through the use of photo captions is a great tool to have and I can see how this would be important.

  1. How do you see this particular skill set helping you in your career?

I see this being important in any journalistic career I may have. Overall this is more important than ever because social media is so strong now, and photos are even stronger.

Reflection Post for Unit 4.1

  1. What were you asked to do?This unit was the start of a new era in PR writing class. We were asked to learn about broadcast writing and PSA’s. We were asked to learn about how to be clear, concise, complete, conversational, current and correct. We were also asked to learn about format because that is very important for broadcast writing.
  2. What can you pick up on now that you couldn’t before?I can pick up on how to write for broadcast. I did not know how to do this before this unit. This is important because it is a different style of writing, but in this day in age making videos and broadcast are stronger skills than ever.
  3. What else would you like to know about this skill set?I would like to know more about the history of broadcast and how it has evolved over the years. I would like to know about how it has changed for social media, or if it has always been the same.
  4. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

This definitely fits with what I have learned about PR writing. Knowing how to write PSA’s is important for PR because being able to communicate with the public and portray an image to the public is very important.

  1. How do you see this particular skill set helping you in your career?

I see this helping with my skill in many ways. Whether it comes from social media content creation or helping create a video for a political campaign. PSA’s can be a tool I can use in many story telling careers.

Blog Post for unit 3.6

 

  1. What were you asked to do?

    I was asked to produce a feature story about a topic from the list of grades. I was also asked to learn about the content that goes into how to produce a feature story.

  2. What can you pick up on now that you couldn’t before?

    I can now pick up on how to write a feature story and give interviews.  Before I studied this unit, I did not know about all of the different types of feature stories. I also didn’t know about the different types of summary leads. It was fun picking out the different elements that I wanted to go into my feature story.

  3. What else would you like to know about this skill set?

    I would like to learn about how the history of the feature story. I love learning the why behind things. I would also like to learn about how they have evolved over time, especially since the rise of social media.

  4. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

I think being a story teller is applicable to many jobs, and hopefully any job I have someday. Being able to get people interest about a certain topic by the use of words is a valuable skill!

  1. How do you see this particular skill set helping you in your career?

Like I stated above, I think being a story teller is important to many careers. I hope to have a job someday where I can use someones story to help others.

Reflection Post for Unit 3.5

  1. What were you asked to do?

    During this Unit, I was asked to learn about news gathering, Interviews, and Feature Stories. I was also asked to produce a Feature Story. I am still in the process of producing this story, but from the content of the unit I have already picked up on new skills.

  2. What can you pick up on now that you couldn’t before?

    I can now give proper interviews and structure a proper feature story. I didn’t know the proper format on how to go about doing either one of these, but with the content of this unit, I can now pick up on how to produce this content.

  3. What else would you like to know about this skill set?

    I would like to know more about how the feature story has evolved over the past decade, and how it evolved in the first place. I like learning about the history of things, and how things have changed over time. I know with the evolution of social media over the past decade, that things have changed.

  4. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

This jives with my expectation because I know public relations professionals help control an organizations image. Knowing that they can produce feature stories that can mold positive outcome to an organization is really powerful.

  1. How do you see this particular skill set helping you in your career?

I can see it helping me in my career because to drive attention to an organization, being able to produce content like a feature story is valuable. For example, if an organization writes a story about their consumer, this brings life to what the organization is actually doing. I think that is pretty cool.

Reflection Post for Unit 3.4

  1. What were you asked to do?

    During this unit, I was asked to continue learning about the the tools that Public Relations Professionals use to communicate with the public. Specifically, during this unit I was asked to learn about taking a position on behalf of an organization and write it in the form of a position paper. I wrote a position paper about the Tipton Children’s Home and why it is a viable option to state-run foster care.

  2. What can you pick up on now that you couldn’t before?

    What I could pick up on now, that I couldn’t pick up on before is the importance behind why an organization needs to pick a side. Meaning, an organized opinion through the form of a position paper is important for any organization because it allows the public to have an educated perception of what that organization stands for and believes in.

  3. What else would you like to know about this skill set?

    I would like to know more about how this tool has been used in other ways over the history of its existence. How has the position paper hurt organizations? Have negative side effects ever happened from a position paper?

  4. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

This skill set jives with my expectation of the responsibilities held by a public relations professional because it is the best way an organization can publicly announce their position on an issue.

 

  1. How do you see this particular skill set helping you in your career?

This particular skill set helps a person in their career because a position will always need to be taken on an issue.

 

Reflection Post for Unit 3.3

  1. What were you asked to do?

    Throughout this unit I was asked to continue learning about Public Relations tools, and this week specifically we learned about Fact Sheets and Backgrounders. I was then asked to write my own Fact Sheet and Backgrounder on the Tipton Children’s Home.

  2. What can you pick up on now that you couldn’t before?

    I learned that fact sheets and backgrounders are commonly found in four places. They are found in media kits, accompanying news releases, as promotional materials, and during a time of crisis. I now know the proper format to create fact sheets and backgrounders and this is important because if I ever need to create them in the future for my job, I will have no problem doing so.

  3. What else would you like to know about this skill set?

    I would like to learn more about the history of how they came about and why people started using them. I would also like to learn more strategies on how to design the format, especially with the fact sheet, so that it is more appealing to the eye.

  1. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

This lines up with what I expect from a public relations professional               position. It is a great way that a person in  this position can control m           the flow of information, so that facts are set in place. This can                           prevent things that are not true about an organization from                               surfacing.

 

  1. How do you see this particular skill set helping you in your career?

This particular skill set can help many people in many careers. Facts             are always going to need to be established, so knowing the correct                way to go about that is helpful to anyone.

 

Reflection over unit 3.2

  1. What were you asked to do?

    During this unit I was asked to write two media advisories and two media pitches. I was asked to learn about the format and practice by creating my own media advisories and pitches.

  2. What can you pick up on now that you couldn’t before?

    What I can pick up on now that I couldn’t before is the ability to communicate with different media outlets. I learned the necessary skills to communicate different information in different formats. I am learning that I have a variety of choices when it comes to communicating with other professionals.

  3. What else would you like to know about this skill set?

    I would like to learn more about how the media advisory and pitches have evolved over the years. What did they look 50 years ago compared to how they are now. What has changed since social media has become a factor?

  4. How does this particular skill set jive with your expectations of the responsibilities held by a public relations professional?

This unit has shown me how my expectations of the responsibilities held by a public relations professional can include many different things. PR is not one specific job or task, but it is made up of many wonderful things.

  1. How do you see this particular skill set helping you in your career?

This particular skill set will help me in my career because it is teaching me valuable tools I can use to communicate with others.

Reflection Post for Unit 3.1

Throughout unit 3.1 we took our first step into familiarizing ourselves with the tools public relations professionals use to make the magic happen. To start that off, we learned about the news release.

During this unit I was asked to familiarize my self with the format of how to produce a news release, practice identifying parts of a news release using my new skills, and then producing two news releases on my own.

After studying the different parts to a news release, identifying parts of a news release from examples, and writing my own, I can now pick up on some things that I could not before. I can now identify fundamental elements of a news release such as the dateline, the slug/identification block, the boilerplate and the end-of-story symbol. This enables me successfully write a news release so that I can do it in a respectable and understandable format.

I would like to learn more about how the news release has evolved over the years and why some critics claim that it is dead. I want to learn about what the future holds for news releases and what that looks like.

This particular skill set is important for any person expecting to go into the field of public relations because it is essentially the backbone of how to release news.

I see this particular skill set helping me in my career because if I work for an organization that wants to release current news, I will be prepared to write a news release. If I did not know how to do this, I wouldn’t last long in that position.

Overall, this unit was important because it kicked off the class for the rest of learning about public relations tools. I look forward to learning about the many tools public relations professionals get to use on a daily basis.

 

 

Reflection Post for Unit 2.2

Throughout unit 2.2, we continued learning more about the writing basics of PR writing. Some of the highlighted topics consisted of, “The Big Five” , “ABCs of Journalism”, and the “Inverted Pyramid”. Those topics are fundamental to the basics of PR writing.

During this unit I was asked to continue learning about the writing process. I learned about the importance of identifying the nature of difference news types. I have the interesting acronym, “SPICE COPPS” to remember the 10 major elements of mass appeal. I also learned about building trust and credibility with my stakeholders by applying the ABCs of Journalism. By applying accuracy, brevity, and clarity, writing for Public Relations will be clear and easy to understand.  Finally, I learned about the inverted pyramid. The lead, the body, and the tail are all important parts to the pyramid, that build quality journalistic style.

 

Some things that I pick up on now that I couldn’t pick up on before consist of my ability to identify areas that prevent me from communicating clearly and concisely. In addition, I can pick up on different types of news. Being able to read a news article and classify it by its content is important because a PR writer doesn’t want to use the wrong writing process for the wrong type of news.

 

The things we have learned in this unit line up clearly with my expectations and responsibilities held by a public relations professional. I had a decent understanding from taking writing for the mass media my sophomore year when we studied a unit on PR. What I learned in that unit lines up with the things I learned in this unit in this class.

This particular skill set will not only help a person in their career in PR, but can help other people in different careers. The writing concepts we learned in this unit can be applied in many different scenarios. The ability to communicate clearly and concisely will be helpful in my future careers.

Overall, this unit was a great refresher on the correct ways to approach PR writing. I look forward to applying in my writing assignments for the rest of the semester.

 

 

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